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Long videos earn from the ads that play inside them. Shorts work differently: no ad plays inside a Short. So the money reaches you another way, and it’s much smaller per view. Here’s how it moves, what creators actually report, and why Shorts are still worth making.
- Ads play between Shorts in the Shorts feed
- One pool a month per country
- Creator pool shared by engaged views
- You keep 45% of your share
How the money moves
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Ads play between Shorts
Ads appear as people scroll the Shorts feed. Each month, YouTube adds up that ad money, country by country.
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Music takes its share first
If a Short uses songs, part of the money tied to its views pays for the music: half with one song, two thirds with two. Shorts without music send all of theirs to the creator pool.
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The creator pool is shared by engaged views
Your slice of the pool matches your slice of all engaged views from monetizing creators in that country. An engaged view is one where the person kept watching for a moment. Since March 31, 2025, the public view count counts every play, but pay still uses engaged views.
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You keep 45%
Of the money allocated to you, you keep 45%, whether or not your Shorts use music.
YouTube’s own example
YouTube explains the math with a made-up month in one country:
- $100,000 from ads between Shorts
- $90,000 left for creators after music
- $900 your 1% of engaged views
- $405 yours, after the 45% share
That works out to about $0.41 per 1,000 views, but it’s an example, not a rate. Real months are usually lower, and they move with the country, the season and how many Shorts people watch.
What creators actually report
RPM means what you earn for every 1,000 views, after YouTube’s share. YouTube doesn’t publish Shorts RPMs, but creators share theirs, and they agree on one thing: the numbers are small, and they vary.
| Where most viewers are | Per 1,000 Shorts views | Per 1 million Shorts views |
|---|---|---|
| US, UK, Canada, Australia | $0.05–$0.20 | $50–$200 |
| Gulf countries, Western Europe | $0.03–$0.10 | $30–$100 |
| Most other countries | $0.01–$0.04 | $10–$40 |
The February 2027 rule
From February 1, 2027, Shorts money has a floor. To earn any share in a month, a channel needs at least 10 million qualified Shorts views in the 90 days ending on the 15th of the month before. Below that, Shorts ads pause; climb back over it and they return.
Shorts views in the last 90 days
- 3MFirst level (500 subscribers): memberships, Super Thanks, shopping
- 10MAd money today. From Feb 1, 2027: the line to earn from Shorts ads at all
- 20MFrom Feb 1, 2027: the Shorts route for new applicants
Joining gets harder too: from the same date, new applicants need 8,000 watch hours or 20 million Shorts views to earn from ads. Everything about it is in our guide to YouTube monetization requirements.
Where the money really is
Put the two kinds of views side by side:
So a short isn’t the paycheck; it’s the trailer. It reaches people who don’t know you yet, for free, and some of them go on to watch your long videos, where each view pays many times more. On YouTube, link every Short to its full video with the Related video option.
Sources
- YouTube Help: YouTube Shorts monetization policies
- YouTube Help: How Shorts views and engaged views are counted
- vidIQ: How much does YouTube pay per view in 2026? (April 17, 2026)
- AIR Media-Tech: Shorts RPM by country (updated January 17, 2026)
- Tubefilter: YouTube’s stricter ad eligibility for Shorts (August 10, 2026)